Brand Guide

The Nusantara
brand system.

Everything you need to represent Nusantara and NIDR correctly — logo lockups, the N logomark, the token mark, color, and type. Use the approved assets below.

01 — Logo

Logo

The Nusantara logo pairs the diagonal “N” logomark with the wordmark. Lead with the violet lockup on light surfaces, and switch to teal or reversed white as contrast demands.

Nusantara logo — Primary — Violet
Primary — VioletDefault lockup for light backgrounds.
Get
Nusantara logo — Teal
TealUse where teal reads as the lead brand color.
Get
Nusantara logo — White (Reversed)
White (Reversed)For dark or photographic backgrounds.
Get
02 — Logomark

Logomark

When space is tight, the standalone “N” logomark carries the brand. The rounded social mark is reserved for square avatars and app icons.

Nusantara N logomark, white
N Logomark

Primary mark for compact placements.

Nusantara social avatar mark
Social Avatar

Square profile and app-icon contexts.

Nusantara logomark clear space guide
Clear Space

Keep padding ≥ the height of the N on all sides.

03 — NIDR Token Mark

NIDR Token Mark

The NIDR coin represents the Nusantara Rupiah stablecoin. Use the violet coin on light surfaces and the white coin on dark ones. Never separate the rupiah glyph from its circular field.

NIDR token mark, violet
NIDR — VioletDefault coin for light backgrounds. Download SVG
NIDR token mark, white
NIDR — WhiteReversed coin for dark backgrounds. Download SVG
04 — Usage

Usage

A few rules keep the brand consistent everywhere it appears.

Do

  • Keep the full lockup and logomark in a single approved brand color.
  • Preserve clear space equal to the height of the N on every side.
  • Place the white reversed logo on dark or busy photographic backgrounds.
  • Use the social mark only where a compact square avatar is required.

Don't

  • Recolor, add gradients, or apply drop shadows to the logo.
  • Stretch, skew, rotate, or otherwise distort the proportions.
  • Place the violet logo on low-contrast or dark backgrounds.
  • Rebuild the wordmark in another typeface or respace the letters.
05 — Color

Color

The palette moves from Deep Violet through Electric Purple to Brand Magenta, with Nusantara Teal as the highlight. Click any swatch to copy its hex value.

Brand

Tonal scales

Each brand hue extends into a full 50–950 ramp for backgrounds, borders, states, and data visualization. The dot marks the canonical brand token. Click any step to copy its hex.

VioletPrimary — Deep Violet 700
PurpleElectric Purple 500
TealNusantara Teal 500
MagentaBrand Magenta 600

Neutrals

06 — Typography

Typography

Nusantara uses Sora across the entire system — from oversized display headlines to monospace labels and body copy.

Display — Sora

Digital rupiah.

Heading

One reserve, one rupiah.

Body

Send, receive, and redeem NIDR with sub-second finality on Polygon.

Mono / Label

1 NIDR = Rp 1

Get Sora on Google Fonts
07 — Downloads

Downloads

Grab the approved source files. Please don't modify or recolor them.